Top Neopets News of 2023

Neopets had a wild ride in 2023 - so much happened so fast! Let's dive into the most game-changing moments for Neopets in the last year.

1. 'A New Era' of Neopets is Officially Here as Brand Announces New Leadership Team (People Magazine, July 2023)

Kicking things off with a bang, Neopets just announced a change in leadership! Under this new management, the newly expanded Neopets team will work together to revitalise the brand.

2. Is Neopets making a comeback? How its new owners plan to revive a 'living relic' (PC Gamer, December 2023)

Following a few strategic shifts—specifically dropping its NFT project and concentrating on improving the game—the new CEO of Neopets, Dominic Law, elaborates how he and his team plan to tackle the challenge of restoring the game to its former glory.

3. Can You Really Build a Business on Internet Nostalgia? Neopets’ New CEO Certainly Thinks So (Vanity Fair, October 2023)

Neopets' near-quarter-century presence is quite the achievement; only a few games could boast such longevity. Come dig into the mind of CEO Dominic Law as he talks about how to reignite the game's presence and why the future looks even brighter for Neopets.

4. Neopets is finally in its revival era (Polygon, August 2023)

A promising new chapter unfolds for Neopia as brand-new management takes over one of the internet's biggest games. Check out what the Neopets Team had to say about upcoming changes and the exciting things we can expect in this new era!

5. Happy Birthday Neopets: Celebrating 24 Years of Epic Fandom! (Yahoo Finance, November 2023)

Can you believe it? Neopets just turned 24 years old! That's right—it's been around as long as some of us. Check out all the surprises this gem of a game delivered this year, from unforgettable parties and epic merchandise to exciting in-game festivities and more!

6. Neopets Partners with Ruffle to Resurrect its Iconic Flash Games, Hitting 5-Year Peak in Site Traffic (Yahoo Finance, September 2023)

Inspired by the unified voice of its community, Neopets teamed up with the Ruffle emulator to bring back 80+ flash mini-games. This move demonstrated Neopets’ willingness to listen to its players while successfully reintroducing an iconic feature. Two birds down with one stone!

7. Neopets: Virtual pet website plans $4m comeback (BBC, July 2023)

After securing $4M in funding, Neopets is on a mission to address its shortcomings and reclaim the spotlight. The team had made a promising start by revamping the homepage and restoring the mini-games. These diligent efforts had most Neopians optimistic about the game's triumphant comeback.

8. John Legend is the new “brand ambassador” for the revived Neopets (The Verge, July 2023)

Among all the mind-blowing announcements this year, nothing rattled Neopia quite like the news of John Legend joining as Neopets' latest brand ambassador! With his support of the game’s revival, fans can only anticipate even grander developments on the horizon.

9. Neopets announces change of management and a relaunch of the main site (Polygon, July 2023)

For the first time in more than five years, Neopets is releasing a brand new plot! With the company's new leadership committed to enhancing the classic site experience and unveiling a fresh storyline, it's the perfect time to jump back into your Neopian adventures!

10. Calling all nostalgic millennials: Neopets is reviving fantastical pet game (The Washington Post, July 2023)

If you're itching to return to Neopets, now's your chance! Following a significant leadership change, the company now aims to revive the game, addressing old issues and enhancing the gameplay to rekindle the interest of old-school fans while fostering a new generation of Neopians.