Welcome to Neo York

Aug 3, 2026

Neopets has partnered with Shopify to invite you to the first-ever Neopets pop-up store in the heart of SoHo! Shop exclusive Neo York merchandise on the ground floor, then head downstairs to the garden level for a lineup of fun experiences.
Thinking of coming? RSVP with Shopify at the link below to recieve a free post-event in-game item code!

Activities will vary throughout the weekend, including tarot readings, a claw machine, photobooth, TCG demos, IRL Trading Post, and more! 

Bookmark this page for all the most up-to-date details and live event schedule. Don’t forget to arrive on time, as the first 500 visitors each day will receive an exclusive in-game avatar code.

When:

August 21–23, 10am to  7pm

Where:

Shopify NY

131 Greene Street
SoHo, Manhattan

Neo York x Usukicon Event Schedule

All-Day Activities

Free Activities

  • Usuki Couture Fan Art Showcase
  • Trading Post Station
  • Switch Games - Neopets 26 in 1 Free Play 
  • Crayola Mural Wall

Add-On Experiences

  • Neopets Official Tarot Deck Readings
  • Claw Machine (featuring new Neopets plushies!)
  • Neopets Photobooth

Friday August 21st

  • Artist Signing and Meet-and-Greet
  • Time: 10:00 AM–12:00 PM
  • Meet official Upper Deck Neopets Battledome TCG artist Fernanda Inostroza (@ferwanwan) and bring a card to get signed.
  • Upper Deck Demos
  • Time: 12:00–6:00 PM
  • Learn how to play the Neopets Battledome TCG through casual, beginner-friendly demonstrations on the lower level, or bring your deck and find someone to battle!

Saturday, August 22nd

  • Soup Faerie Meet (All day!)
  • Neopets Community Afterparty
  • Time: 10:00 PM–2:00 AM
  • Continue the celebration with the Neopets community at Purgatory in Brooklyn.
  • Location: Purgatory, Brooklyn
  • 675 Central Avenue
  • Brooklyn, NY 11207
  • Admission: Free RSVP
     

Sunday August 23rd

  • Artist Signing and Meet-and-Greet
  • Time: 10:00 AM–12:00 PM
  • Meet official Upper Deck Neopets Battledome TCG artist Fernanda Inostroza (@ferwanwan) and bring a card to get signed.
  • Upper Deck Demos
  • Time: 12:00–6:00 PM
  • Learn how to play the Neopets Battledome TCG through casual, beginner-friendly demonstrations on the lower level, or bring your deck and find someone to battle!

The event schedule is subject to change; please check back here for the latest news and updates. 

Hunt for Wondercogs and Earn Prizes!

Nigel the Chia recently made a lucrative investment to fix the NC Mall’s Wonderclaw machine, but he needs your help! With only a week until the Neo York grand opening, the machine still isn’t completely repaired. Help Bigsby find Wondercogs around Neopia to fix it in exchange for exclusive prizes (extra if you’re Premium!). Remember to visit Bigsby daily for clues on where to find the Wondercogs!

For more information about Bigsby's Wondercog Hunt, visit the FAQ.

Exclusive Neo York Merchandise

Exclusive Neo York merchandise featuring your favourite characters like Pizzaroo and Nigel the Chia will be available on a wide variety of merch from tote bags and pins to notebooks and pins!  As always, items will also come with virtual in-game codes so keep an eye out for fun wearables, an avatar, and more! A complete product menu with prices will be available closer to the event start. In addition, select items will be listed during the event weekend only on our e-shop, so stay tuned!

Check Out Our Neopets Partners!

Neopets has had the pleasure of working with several incredible licensees over the past few years, and we’re so excited to have some of them with us in Neo York! From exclusive ita bags and keycaps to Neo York-themed chocolate and soda, we know there’s something for everybody. Come visit Neo York and adopt a new Neopet (or Faerie!)

& More…

Monopoly, previous event pins, sticker sheets, blind boxes, and more will also be in stock! Looking for a specific blind box pull? Visit the Trading Post in Neo York to see if someone has one UFT! 

“Usuki Couture” Art Exhibit

Neopets is not a dating site…but it might have been an unofficial first LinkedIn. Future programmers learned to cobble together HTML petpages, while professional artists debuted MS Paint creations in the Beauty Contest. To celebrate that legacy, we reviewed hundreds of submissions to our #NEOPETS Creative Contest and are excited to unveil a curated selection of Usuki Couture-themed fan creations, displayed museum-style in the pop-up! The August #NEOPETS contest theme is also Neo York so be sure to enter here!

Frequently Asked Questions

I’m an influencer/press. How can I get involved?

Please reach out to us at influencers@neopets.com

I RSVPed on the Shopify page! Is this for a specific time or valid for any time over the weekend?

Valid for anytime our pop-up is open! See you there.

What is the refund policy?

All sales are final. 

Where is Shopify New York located?

The Neopets Pop-Up is hosted in collaboration with Shopify New York, and is located at 131 Greene St, New York, NY 10012.

How do I get there?

Shopify NY is located in the SoHo neighbourhood of Manhattan, near the B, D, F, and M subway lines at the Broadway-Lafayette Streets Station, the A and C subway lines at Spring Street, the 4 and 6 at Bleecker Street Station, and the R and W subway lines at Prince Street Station.

Is there parking nearby?

There is limited street parking, and while some paid garages are available, availability varies. We recommend public transportation or rideshare.

I have a question that is not listed.

DM us on Instagram, and we will do our best to get back to you ASAP!

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