Welcome to Neo York
Neopets has partnered with Shopify to invite you to the first-ever Neopets pop-up store in the heart of SoHo! Shop exclusive Neo York merchandise on the ground floor, then head downstairs to the garden level for a lineup of fun experiences.
Activities will vary throughout the weekend, including tarot readings, a claw machine, photobooth, TCG demos, IRL Trading Post, and more!
Bookmark this page for all the most up-to-date details and live event schedule. Don’t forget to arrive on time, as the first 500 visitors each day will receive an exclusive in-game item code.
When:
August 21–23, 10am to 7pm
Where:
Shopify NY
131 Greene Street
SoHo, Manhattan
Neo York x Usukicon Event Schedule
Check back later this week for a full schedule of when you can stop by for an artist signing, Battledome TCG Demo with Upper Deck, community meetup & afterparty, and more!
All-Day Activities
- Neopets Official Tarot Deck Readings (book ahead link coming soon)
- Usuki Couture Fan Art Showcase
- Neo York Trading Post
- Photobooth
- Claw Machine (featuring new Neopets plushies!)
Friday August 21st
- Check back later this week!
Saturday, August 22nd
- Neopets Community Afterparty
Time: 10:00 PM–2:00 AM
Continue the celebration with the Neopets community at Purgatory in Brooklyn.
Location: Purgatory, Brooklyn
675 Central Avenue
Brooklyn, NY 11207
Admission: Free RSVP coming soon!
Sunday August 23rd
- Check back later this week!
2026 is the New 2006
Neopets is partnering with another one of your favorite childhood brands to bring Neopets off the screen with a free coloring experience! The new Crayola: All Grown Up Alcohol-Based Markers are ready for you to adopt a Neopets colouring sheet, colour it, customise a background and outfit, and add it to our Neopets x Crayola mural wall!
Exclusive Neo York Merchandise
Neo York wouldn’t be complete without Nigel the Chia, Pizzaroo, and other new iconic friends! There will be a slate of exclusive Neo York merchandise ranging from cushions and tote bags to stationery and prints. As always, items will also come with virtual in-game codes so keep an eye out for fun wearables, an avatar, and more!
More Sneak Peeks 👀
Neopets has teamed up with some incredible brands to bring a range of officially licensed merchandise to the pop-up, including brand-new items never seen before! From classic ita bags and pins by It’s My Obsession! to Neopets Funko Pop! figures, stay tuned for the full catalogue reveal, as it will be shared here and on our social media.
Wonderclaw Returns!
Back in the digital world, Nigel the Chia has made a very lucrative investment in repairing an old NC Mall game machine, but he needs your help! Keep your eyes peeled later this month for an interactive on-site scavenger hunt where you can earn prizes and help Bigsby and Nigel fix the machine.
“Usuki Couture” Art Exhibit
Neopets is not a dating site…but it might have been an unofficial first LinkedIn. Future programmers learned to cobble together HTML petpages, while professional artists debuted MS Paint creations in the Beauty Contest. To celebrate that legacy, we reviewed hundreds of submissions to our #NEOPETS Creative Contest and are excited to unveil a curated selection of Usuki Couture-themed fan creations, displayed museum-style in the pop-up!
Frequently Asked Questions
I’m an influencer/press. How can I get involved?
Please reach out to us at influencers@neopets.com
What is the refund policy?
All sales are final.
Where is Shopify New York located?
The Neopets Pop-Up is hosted in collaboration with Shopify New York, and is located at 131 Greene St, New York, NY 10012.
How do I get there?
Shopify NY is located in the SoHo neighbourhood of Manhattan, near the B, D, F, and M subway lines at the Broadway-Lafayette Streets Station, the A and C subway lines at Spring Street, the 4 and 6 at Bleecker Street Station, and the R and W subway lines at Prince Street Station.
Is there parking nearby?
There is limited street parking, and while some paid garages are available, availability varies. We recommend public transportation or rideshare.
I have a question that is not listed.
DM us on Instagram, and we will do our best to get back to you ASAP!
